If you want to tile a room, you hire a ProjectBox and get all the tools, materials and tailored instructions to complete the job. When you’re finished, the box is collected along with any project waste and unused materials.
Ultimately, we wanted to make hiring more desirable than buying. To do this, we needed to create a better DIY experience, making it easier and less risky for the consumer. We knew the biggest barriers to tackling DIY were a lack of experience and a lack of confidence, so the design process focused on how we could accelerate the learning curve and de-risk DIY.
To do this, we focused solely on tiling and immersed ourselves in the process. We organised tiling sessions to watch how people with no experience approached the problem - how they used the tools, what they were comfortable doing. Then we shadowed professional tilers to observe their techniques - how they achieved the perfect finish, what their shortcuts were and what tools they used.